It is not that all recordings would be pay recordings and it must be obvious on the links which ones that are pay recordings so that all visitors realize that immediately. Perhaps in 1 year from now, 60% of the recordings would still be for free. Also, I am pretty sure most pianists would not be interested as we all have income originating from an ordinary job. But for professional pianists, this could be a way to be provided with an extra income as being a pianist is not exactly a gold mine and I thought that PS could help the pianists on the way and at the same time financially secure the site.
There is another solution to get some income but there is another kind of risk involved. I have been contacted by a person from the music industry in Sweden. They are interested of the concept and is fascinated how PS have been able to gather such a large community and become such a frequently visited site. They look for new ways for their business but the risk for PS is obvious. No matter how generous they seem at first, they want something back at last and that will be money. I am not sure whether they actually want me or the site to start growing from but I have agreed to discuss it further as I can of course always say no.
Another possibility is of course the most obvious and that is advertising. But we have tried that in the past and donations actually brings in more money than google ads or similar. I had a very low hit rate using google ads no matter how I experimented. It would probably be better to have Yamaha, Kawai or other sponsors to provide a larger sum of money for exclusive right to commercials on the site. They should be interested don't you think? But they do not respond to email so perhaps I should try sending ordinary snail mails or call them to arrange a meeting. I have a little contract with Pianoteq but I know the Swedish sales guy in person so that was more a nice gesture from my side than a real business deal. Anyone having good contacts within the music business?
Last solution is that someone buy Secode.com (where I work) in which I own a significant amount of shares (I am one of the founders), becomes filthy rich, quit my ordinary job and do this for fun for free the rest of my life. My donation to the human kind.